With 20 years of experience in production and talent representation, Lucinda Agar and Riccardo Magno have teamed up to create a end-to-end production company based in Italy for worldwide clients.

Who and What

Magma is founded in a different way for us. We produce. We service. We commission. We communicate. With a flexible approach we keep pace with the modern creative industry—working from experimental to traditional, complex to simple. We support agencies, brands, creatives and businesses across disciplines of stills, motion, documentaries, ADV, campaigns and events.


Clients & Publications

&OtherStories,A Magazine Curated by, Alberta Ferretti, Armani, Aston Martin, Brioni, Bulgari, Chanel, Cloakroom, Dazed, Dust, Fendi, Flaunt, Giuliva Heritage, Grazia Italia, Harper’s Bazaar, Interview, Issimo, KLM, Loro Piana, Madame Figaro, MatchesFashion, Max Mara, Muse, Netflix, Ralph Lauren, Regione Lazio, Soho House, Sunday Times Style, T-Mag, Trenitalia, Vogue Italia, Yoox.


Photographers and Directors

Allyssa Heuze, Ben Beagent, Boo George, Brett Lloyd, Bruno Staub, Charles Straub, Damien Krisl, Daniel Clavero, David Fretwell, Emre Guven, Federico De Angelis, Ginevra Elkann, Giovanni Corabi, Jacob Sutton, Jen Carey, Kyle Weeks, Laura Sciacovelli, Marcin Kempski, Marco Imperatore, Matthew Donaldson, Mattia Guolo, Goofy, Nicolò Terraneo, Robbie Lawrence, Scandebergs, Stephen Ringer, Thiemo Sander, Vito Fernicola, Wing Shya.